Keeping a constant and positive relationship with your customers or clients will go a long way in promoting your business. They could serve as sales force, connecting you with information or contacts you were never able to reach.

Do you remember that friendly barber or hairdresser who always smiles at your arrival? Making sure you get comfy while you are at his or her shop. As they provide you a splendid service, they also ask about your wellbeing, family and you both talk about relatable issues and events. They show a decent level of care and you feel comfortable with them. Almost as if you were friends. This makes you go out of your way to be loyal and consistently get your haircut in that particular shop.

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Your most profitable customers are repeated customers. You have to ask yourself! Are you doing enough to encourage them to work with you again or patronize you further? You have to stay in touch with them and give them something of value in exchange for their time and attention. It doesn't need to be too much; coupons, notice of a special event, helpful insights and advice, or news they can use are all effective. Just remember: If you don't keep in touch with your customers, your competitors will. Small businesses are all about relationships, relationships, relationships. Look for them, sustain them and watch your sales elevate.

There was a woman who sold lovely and really delicious doughnuts. Although her doughnuts were great, she had very few customers. I personally went to her shop one day and hoped to have myself some nice doughnuts. After the purchase, I walked into her restaurant but she chased me out. Was it something on my face? Probably not. I was so hungry but I kept my cool .ok! So I decided to eat my lovely doughnuts sitting on a wooden plank outside her shop. After having one and two bites, this lady yelled at me to hurry and leave. “Enough of this!, something is wrong with this woman” I said to myself. I swore never to return to her shop despite her amazingly tasty doughnuts.

Arrogance, negligence and unkindness will chase away potential valuable customers from your market. So beware.

Tell us about how you treat your customers and how you believe small businesses can build customer relationships in the comment section below.

Yakub Abdulrahman

E4D Founder

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